
Is there no scary business world Richard Branson will leave unexplored?
The bearded one's latest announcement has been welcomed as an injection of competition as Virgin Money declares it wants to become a bank. It's not such a big step to become fully-fledged bank as the finance arm of Virgin already offers credit cards, savings and investments.
Though the whole process could take up to six months, we could be seeing Virgin current and mortgage accounts on the market some time next year.
If the bank can draw on just a little of the attitude from Branson's other interests – despite the fact they are just big companies like any other – then he might not find customers too hard to attract.
After all, it's gotta be easier than floating a hot air balloon around the world.
Shock at the RockMeanwhile, the bank whose collapse signalled the start of the credit meltdown in Britain has cut its mortgage rates for the third time in three weeks, taking it to the top of the best buys league.