
A TV advert for Cadbury's Flake has been banned because it is just too sexy for our screens.
Executives from the chocolate company apparently thought it was so racy it would either corrupt our nation's morals, or portray Flake eaters as some kind of free-love hedonists with lives of wild abandon.
The commercial featured a gorgeous, pouting young model seduced by a Devil-like character, with the suggestion that a Flake was as tempting as Lucifer himself.
The company blew no less than £1 million on the ad. It had been planned for a prime-time slot but will never now be seen. According to the company, research showed it polarised opinion in focus groups.
It happened at the same time that the American company Kraft bought Cadbury.
A spokesman for Cadbury said: "Having researched it, we felt it wasn't working for our core target audience. You try things, but don't always pull it off and that's what happened here."